See Spin Spin Coupling.

A pattern of multiple resonance's (spectral lines) observed when the initially single Larmor frequency of a given nucleus in a spin system is split by interactions with neighboring spins through the scalar or spin spin interaction. The magnitude of this interaction is independent of the applied magnetic field and is referred to as J, the spin spin coupling constant. The specific pattern produced depends on the number of coupled nuclei and their spin quantum numbers.

(NOE) A change in the steady state magnetization of a particular nucleus due to irradiation of a neighboring nucleus with, which it is coupled by means of a spin spin coupling interaction. This interaction must be the primary relaxation mechanism of these nuclei. Such an effect can occur during decoupling and must be taken into account for accurate intensity determinations during such procedures.

Methods of selectively enhancing or suppressing the signal from a particular molecular substance by using its spin properties, typically through spin spin coupling, e.g. J-modulation.

Edward Purcell and Felix Bloch discovered the basic of spectroscopy in 1946 (see MRI History). Nuclear magnetic resonance spectroscopy (NMR Spectroscopy or MRS) is an analytical tool, based on nuclei that have a spin (nuclei with an odd number of neutrons and/or protons) like 1H, 13C, 17O, 19F, 31P etc.
Through nuclear magnetic principles as precession, chemical shift, spin spin coupling etc., the analysis of the content, purity, and molecular structure of a sample is possible. The spectrum produced by this process contains a number of peaks; the highs and the positions of these peaks allow the exact analysis. Unknown compounds can be matched against spectral libraries. Even very complex organic compounds as enzymes and proteins can be determined. For the wide uses of NMR spectroscopy (from mineralogy to medicine) there is a variety of different techniques available.
See Spectroscopic Imaging Techniques.